gateway to China

The new ICWFF will open its’ doors in Shenzhen, the economic and strategic powerhouse of Guangdong, a former fishing village that has become a megacity of the future, right in the heart of the Pearl River Delta at the crossroads of Zhuhai, Hong Kong and Macao.

With a population of 110 million and per capita income of 13,000$ Guangdong is the premier wine importing region in China with 53% of wine imports coming through this gateway. With a population of 17 million, Shenzhen is economic beacon :

  • GDP: 110 billion euros
  • 1169 companies listed on the Shenzhen Stock Exchange
  • 166 Fortune 500 companies have interests here since 2009
  • Second largest commercial port in China
  • Fourth in airport freight in China
  • High-speed train connection with major cities in China


Through ICWFF, China gives European brands, both reputation and niche, entrance to a vast market.



the date!


From the 13th to the 17th of November, Shenzhen is ready to welcome the best in European gastronomy, utilising a well laid out spacious and stunning exhibition space measuring an area of 86 000 sq.m.

For 5 days from midday to midnight, Shenzhen will be the centre of the world with more than 500,000 visitors. There will be 8 national villages (France, Italy, Spain, Portugal, Germany, Austria, Switzerland, the U.K. and China) and 6 pavilions showcasing excellence (Bier Festival – OktoberFest -, Grand crus, exceptional gastronomy, sweet wines, dessert, cocktails, spirits, champagne and other sparkling wines, and more than 20 starred chefs).

Shenzhen, centre of the world of taste.