All about ICWFF

All About


To know everything

about ICWFF

First international festival, as patron of gastronomic excellence, the ICWFF will be the Centre of the World of Taste for 5 days.

An event open to everyone and a commercial opportunity for European professionals to enter the Chinese market through the front door.


Once upon

a time...

Once upon a time, Universal Exhibitions: precursory events of modern patronage, showcases of excellence, tremendous opportunities to make a name for oneselves in the immensity of the market… A source of inspiration for the International Culture Wine & Food Festival, new international event dedicated to gastronomy.

Commercial opportunity, for European professionals, to enter the Chinese market, the ICWFF will be the centre of the world of taste for 5 days. The program will include: a genuine immersion into the European world, tasting some of the greatest European culinary and wine treasures, breathtaking shows.

An international and essential event, open to all.  



to All

This first gourmet international festival is not only for an elite group of foodies.

The aim of the festival is to reach out to all levels of Chinese, individuals as well as families, to introduce them to the world of old Europe, a world they don’t know, have never seen and have only imagined through luxury brands.

For five days, visitors will be able to taste, touch, feel, sense, smell and try Europe. Five days to discover, apprehend, comprehend and learn. Five days for a unique and extraordinary experience that even a marathon journey across Europe could never offer.

Five days also to create further mutual opportunities to invest. Because economy isn’t only based on large infrastructures, buildings, industry or high technology, the ICWFF sets out to accompany fellow epicureans who wish to invest in different and various sectors.

Add to this aim, the expatriate community (Shenzhen alone is home to 3,000 French people and more than 10,000 European ) as well as embassies, consulates and other foreign governmental entities and you have a large untapped market.


A total of 200,000 visitors are expected to attend the festival.